One occurrence is not significant. This really sums up our feelings towards customer experience. If we happen to find the unicorn of CX, where everything runs smoothly and is fabulous and neat, we will still rant about the other 99% of occasions which left us sour-mouthed.

And why is that? I mean why can’t we brag about one nice experience and make it up for the other fails? I guess the answer is bordering philosophy and the fact that there is an intrinsic lightness to our experiences with companies and providers.

Or is it just that companies and providers are not making the effort and don’t deserve our feelings nor to be considered meaningful?

For now on, my resolve will be to spot any good CX and post it here, so it is no longer non-significant, at least for a few bytes. 🙂