Recently I was browsing through a website, and got a small discreet popup asking if I could answer 3 questions.

I usually skip surveys as they are painfully long to answer and bring little benefit to my cause (more about surveys in another post), but the non-intrusive aesthetics, and the promise of a short interaction made the decision for me, and so I ventured into the jungle of customer experience surveys.

This particular one revealed itself to be a nice surprise: not only the 3 questions were really appropriate and totally related to my browsing, the last one even gave me the chance to pick one of 3 improvements I would have liked on the e-commerce page I was visiting!

If only this could be the average survey…