A broken link on the IVR tree? seriously?

ahhhh…holiday time and people frantically and happily using travel services! This until an exception occurs, and then, as a user, you are prompted with some of the worst examples of customer experience ever configured in the past 20 years:

  • on websites, when you need help, before you are actually prompted with contact options you need to disentangle¬†yourself from a literal maze of Q&As , FAQs, instructions, banners, etc…so that when you finally get to a contact option you are already half pissed off. This is somehow called “deflection” and I have already treated this topic in previous posts.
  • let’s talk about contact options, as there is really only one option: phone numbers, not even toll free. No digital channels although it would make totally sense, since you are navigating and operating in digitised mode, why not offer a chat or email together with the old phone? Are your clients not also millennials who we now know prefer chat over voice?
  • I even stumbled in a badly broken IVR tree where they would give me the option to change support language and access to a larger pool of agents, but when pressing the instructed key nothing happens and you keep getting prompted the option again. Seriously? Did you not test your whole tree before putting it into productions, as per 1997 best practices guidance???

thank God this is only happening once a year, then, as CX recipients, we’ll be back with the usual stuff.


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